プライバシーポリシー

EASL's Privacy Policy Page was last updated on Jan. 13, 2024

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1. Introduction

East Asia Super League (“EASL,”,”we,” "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

We are based in Hong Kong SAR and comply with applicable Hong Kong and South East Asian privacy laws, as well as incorporating principles from the European Union's General Data Protection Regulation (GDPR).

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2. Information We Collect

We may collect the following types of personal information:

A) Information you provide to us:

- Name, email address, phone number

- Billing and payment information

- User account details

- Communication preferences

B) Information collected automatically:

- IP address

- Browser type and version

- Device information

- Cookies and similar technologies

- Usage data

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3. How We Use Your Information

We use your personal information for the following purposes:

A) To provide and maintain our services

B) To process transactions and manage your account

C) To communicate with you about our services, promotions, and events

D) To improve our website and services

E) To comply with legal obligations

F) To share with third party partners including participating leagues, teams, broadcasters, sponsor and official vendors

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4. Legal Basis for Processing (GDPR Principle)

Under GDPR principles, we process your personal information based on one or more of the following legal grounds:

A) Your consent

B) Performance of a contract

C) Compliance with a legal obligation

D) Our legitimate interests, provided they do not override your fundamental rights and freedoms

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5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

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6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

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7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

A) Right to access

B) Right to rectification

C) Right to erasure ("right to be forgotten")

D) Right to restrict processing

E) Right to data portability

F) Right to object

G) Rights related to automated decision-making and profiling

To exercise these rights, please contact us using the information provided in the "Contact Us" section.

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8. International Data Transfers

As we operate in Hong Kong SAR and may have users from various countries, your personal information may be transferred to and processed in countries outside your home country. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards.

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9. Third-Party Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

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10. Children's Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

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11. Cookies and Similar Technologies

We use cookies and similar technologies to enhance your browsing experience and analyze website traffic. You can manage your cookie preferences through your browser settings.

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12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

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13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us through email at: media@easl.basketball

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15. Complaints

If you have a complaint about our handling of your personal information, please contact us first. If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority:

Hong Kong SAR: Office of the Privacy Commissioner for Personal Data (PCPD)

By using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.

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