March 10, 2023

Strong engagement with EASL Champions Week by basketball fans across the region​

00 min read

Strong engagement with EASL Champions Week by basketball fans across the region​

Written By

Strong engagement with EASL Champions Week by basketball fans across the region​

Over 14 million fans were reached during EASL Champions Week

Last week’s East Asia Super League (EASL) Champions Week generated big audiences on media platforms and drew crowds to arenas as basketball fans in Asia embraced the official start of the pan-regional club competition.​

EASL Champions Week took place in Japan on March 1-5 and saw eight of the best teams from the best leagues in the region battle it out over 10 games in Utsunomiya and Okinawa to see which would be crowned the region’s best.​

Korean Basketball League team Anyang KGC took home the title, defeating rival Korean side Seoul SK Knights in the final on Sunday evening in Okinawa. Earlier that day, the Bay Area Dragons defeated hometown team Ryukyu Golden Kings in the third-place game.​

EASL Champions Week was staged in Japan with the support of local hosts the B.LEAGUE and Sports Islands Okinawa. Fans across EASL’s core markets were able to watch live coverage of the tournament on a variety of platforms thanks to media rights agreements with 24 different broadcast and streaming companies. ​

On social media, EASL Champions Week generated strong engagement from fans in different geographies. During the tournament period, EASL social media content reached 14 million fans, had almost 9 million video plays, and generated 6 million engagements. EASL social channels are continuing to publish post-game content this week, allowing fans to re-live the competition and catch up on action they may have missed.​

EASL Champions Week provided a powerful platform for the competition’s official partners Spalding, Aglet, Fujifilm and Otsuka Pharmaceuticals (Pocari Sweat). There were also various activations and branding exposures for other brands such as Tochigi TV, Photoflyer, KGC, SK Telecom and San Miguel Beer.​

The competition saw an average arena attendance across its five gamedays of 2,843 fans, with the final two days attracting over 5,000 fans each day to Okinawa Arena. ​

In the crowds during EASL Champions Week were several special guests and dignitaries, including B.LEAGUE chairman Shinji Shimada, PBA Commissioner Willie Marcial, KBL Commissioner Kim Heeok, P. LEAGUE+ CEO Charles Chen and FIBA Executive Director Hagop Khajirian, who showed up in-person to witness the first pan-regional club competition in East Asia since 2019.

Subscribe to our Newsletter and get the latest

Thank you! Your submission has been received!
Oops! Something went wrong.

Tags

No items found.

More news

Clear

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The Bay Area Dragons Start The PBA Season 4-1 and Draw in 20 Million Viewers
The Bay Area Dragons Start The PBA Season 4-1 and Draw in 20 Million Viewers

10 Oct

No items found.
Sideline Source | October 6, 2022
Sideline Source | October 6, 2022

6 Oct

No items found.
East Asia Super League Prepares to Update Season 1 Format
East Asia Super League Prepares to Update Season 1 Format

26 Sep

No items found.
Manila to host EASL Final 4
Manila to host EASL Final 4

25 Aug

No items found.
TNT, SMB to EASL as Manila hosts Final Four
TNT, SMB to EASL as Manila hosts Final Four

18 Aug

No items found.
San Miguel eyes redemption after EASL semis exit three years ago
San Miguel eyes redemption after EASL semis exit three years ago

18 Aug

San Miguel Beermen

동아시아슈퍼리그 '파이널 포', 내년 3월 필리핀 마닐라서 개최
동아시아슈퍼리그 '파이널 포', 내년 3월 필리핀 마닐라서 개최

17 Aug

No items found.
동아시아 슈퍼리그 2023 파이널 포, 필리핀 마닐라에서 개최
동아시아 슈퍼리그 2023 파이널 포, 필리핀 마닐라에서 개최

17 Aug

No items found.
동아시아슈퍼리그 파이널 포, 필리핀 마닐라에서 개최
동아시아슈퍼리그 파이널 포, 필리핀 마닐라에서 개최

17 Aug

No items found.
首季東超聯賽10月開打 四強決賽選定馬尼拉登場
首季東超聯賽10月開打 四強決賽選定馬尼拉登場

17 Aug

No items found.
第2回東アジアスーパーリーグの準決勝が沖縄で開催…2024年3月に強豪4チームが集結
第2回東アジアスーパーリーグの準決勝が沖縄で開催…2024年3月に強豪4チームが集結

17 Aug

No items found.
首季4強決賽馬尼拉登場 免隔離、PCR就能觀賽
首季4強決賽馬尼拉登場 免隔離、PCR就能觀賽

17 Aug

No items found.
东亚超级联赛首赛季四强周末将在菲律宾马尼拉举行
东亚超级联赛首赛季四强周末将在菲律宾马尼拉举行

17 Aug

No items found.
SMB, TNT earn rights to represent PBA in EASL
SMB, TNT earn rights to represent PBA in EASL

17 Aug

No items found.
EASLシーズン2のファイナル4開催地が沖縄に决定
EASLシーズン2のファイナル4開催地が沖縄に决定

17 Aug

No items found.
2023年东亚超级联赛四强赛将在菲律宾马尼拉举行
2023年东亚超级联赛四强赛将在菲律宾马尼拉举行

17 Aug

No items found.

No Results Found

Please clear your search and try again.

The Latest Stats From the Game

View Stats

Get Social

Subscribe to our Newsletter and get the latest

Thank you! Your submission has been received!
Oops! Something went wrong.

Watch all the games Live & Free

Watch Now

Product Partners

Product Partners

Product Partners

Product Partners